3D Storytelling Where Physical & Digital Meld Into One

Wow Attendees with the Unexpected
We created this media in conjunction with and under the direction of NPARALLEL + Atomic Props.

A combination of physical prop (front end car chassis, suspension and wheels) and seamless animation, unified in purpose and form, demonstrated how tires and suspension play a significant role in the future of autonomous and electric vehicles.

Controlled by a tablet, variables such as weather conditions spark changes to the media and suspension in real-time, adding a level of user interactivity to the experience.